ME4SME / About Kevin

Meet Kevin
D'Ambros-Smith.

The coach behind ME4SME.

The story

Built by a coach who has done it.

Kevin D'Ambros-Smith is a New Zealand business coach who has coached 200+ companies one-on-one across 30+ industries. He is the founder of Simple-Growth and an approved Regional Business Partners Network provider.

His career spans over 30 years: first in advertising at DDB, Ogilvy and Saatchi & Saatchi, working on global brands including McDonald's, BMW, IBM and Unilever; then as a founder or co-founder of 9 companies across eCommerce, digital marketing, engineering and healthcare logistics, working with brands such as Samsung, Nestlé, Westpac and Fonterra. Since 2017 he has coached businesses one-on-one, from 7-figure operators to companies turning over more than $100m a year.

Why he built ME4SME

Every owner Kevin has coached hits the same wall sooner or later: they are the bottleneck. Hiring is slow and expensive, and another tool is another login. ME4SME is his answer: the Simple-Growth habit of finding the real constraint first, then fixing it, built into software that does the repeatable jobs while the owner approves.

The name says it: finally, someone's on my side.

200+businesses coached one-on-one
30+industries
9companies founded or co-founded
+72NPS, coaching clients surveyed through The Icehouse

These figures are Kevin's coaching and business record. They are not results from the ME4SME app. The NPS of +72 is from coaching clients surveyed through The Icehouse.

On working with Kevin

What coaching clients say.

“Kevin has the ability to make everything so simple. He can take something that seems like a complicated task and break this down to 1 or 2 key things, so that achieving the desired outcome becomes easier and very achievable.”

Christiana ThomsonJohnson&Laird Talent Management

“Working with Kevin has pushed us to step back and look at the business from the outside. He's easy to bounce ideas off, and he keeps us focused on working on the business instead of getting stuck in the day-to-day.”

Ben LeitchHome Lab Store

“Kevin has been a game changer for us. I had tried a couple of high-profile US entrepreneur programs but found these just talked about 'mindset', whereas Kevin gives practical advice to grow your business that you can implement immediately.”

BrettAbeille Business Owner

“Kevin understood a manufacturing and trades business from day one. No jargon, no theory, just clear advice on where to focus so that we had clear targets and ideas we could act on straight away to improve our customer acquisition and engagement.”

Heidi JohnstonWindowmakers

“Kevin's knowledge and intellect on all things business — no matter what industry it is — he just seems to find gems that you can focus on.”

John RobertsCo-owner & COO, Oragene

“Kevin has simplified a lot of the processes that have been floating in my head. I feel confident and able to do this, thanks to Kevin.”

Estelle KruseIcehouse coaching client

Quotes are from Kevin's coaching clients, not ME4SME users. ME4SME is a Simple-Growth product of Motherbase Limited, Auckland.

Talk first

Prefer a conversation?

Book a free 30-minute call with Kevin and talk through your business before you try anything.

Book a free 30-minute call

Start here

Find your real constraint first.

The free audit takes about two minutes. It names the one job to hand over first, before you spend another dollar.